Client: Action Impact
Reputable UAE agency Action Impact, the producers of the Opening Ceremony for Dubai Parks & Resorts approached NEWSUBSTANCE to design and deliver a bespoke, swarm formation drone show to provide a compelling visual accompaniment to the opening performance of the Park’s theme tune, composed and performed by seven-time Academy Award winner Alan Menken.
More than 1,500 dignitaries & VIP’s attended the opening of this prestigious new theme park in the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai and Sheikh Hamdan bin Mohammed, Crown Prince of Dubai. The opening ceremony was broadcast live on Dubai TV and shown across the wider region.
As one of only a handful of companies globally that have the capability, expertise and resource to deliver this very bespoke and complex activity, NEWSUBSTANCE’s autonomously flown, responsive swarm drone fleet was the perfect fit.
With a very tight timeline, NEWSUBSTANCE’s agile team worked tirelessly with Action Impact’s own executive creative director, producing a series of intricate trajectories in pre-visualisation, allowing them to be shared with the client for quick review. This extremely user-friendly interface allowed us to develop the creative collaboratively and expedite the process, creating a stunning 3-minute swarm formation drone show weaving the shows ‘Wonders of the Universe’ narrative into a series of 2D and 3D trajectories filling the performance envelope above the stage.
On site and in challenging conditions we deployed 40 customised drones each carrying a remotely programmable LED light onboard the platform’s undercarriage. The fleet was operated and controlled from a single ground control station using pre-programmed GPS / waypoint-flying, executing a stunning series of motifs and formations at over 100m in width and 400ft above ground level.
“NEWSUBSTANCE’s versatile and innovative swarm drone technology is an exciting new addition to the live events market, opening up a broad scope of new possibilities from a client’s perspective. Their professionalism and attention to detail shone through and we very much look forward to working with them again soon.” Mike Wain, Executive Director, Action Impact.
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Picture Credit: Dubai Parks & Resorts for and on behalf of Action Impact.