Client: Meydan LLC / HQWS
NEWSUBSTANCE was approached by the Chairman of Meydan – via the reputable live events agency HQWS - to design and deliver a bespoke, swarm formation drone show to provide a captivating aerial branding and light show finale to the DWC Closing Ceremony.
The Dubai World Cup is billed as the biggest sporting and social occasion on the Dubai calendar, with the $30m race day held at Meydan Stadium on the last Saturday in March. More than 60,000 race goers, breeders and trainers attended Meydan Stadium in the presence of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE and Ruler of Dubai. The Dubai World Cup was also shared with a global television audience of millions.
Working with the show producers NEWSUBSTANCE created a stunning 3-minute formation drone show weaving key messaging and brand imagery – DWC letters, a Falcon and an Arabian horse motif - into the shows cosmic narrative. Utilising 80 customised drones - each carrying a remotely programmable LED light on board the platform’s undercarriage – we created a series of shapes and sequences over 100m in width at an altitude of 400ft above ground level filling the sky above the world’s widest LED screen.
“ When the client requested a large scale, formation drone show we immediately reached out to NEWSUBSTANCE to help us deliver this first for Meydan Stadium and the Dubai World Cup. As one of only a few companies in the world that have the resource and expertise to execute such a complex and challenging effect, combined with strong drone credentials in territory they were the perfect fit. In such a linear venue - the widest we have ever designed for - taking the audience’s eye up into the space above the world’s widest LED screen was key to the narrative. NEWSUBSTANCE worked with a relentless energy and passion, driving the drone creative in collaboration with our team and were a refreshingly professional and focused team. In extremely testing conditions on show night their commitment to see things through was exemplary. Their swarm formation drone offering is dynamic, responsive and truly breath taking to behold as confirmed by the collective in take of breath by the 60,000 + race goers on the night." Fabrizio Audagnotto - CEO BALICHWS - MEA
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Falcon Picture Credit: Luca Parisse for BWS