PROJECTS

Esentai Mall Building Launch Kazakhstan

Client: Quintessentially Events

Brief:

NEWSUBSTANCE were contacted by Quintessentially Events (QE) to design and deliver bespoke performance solutions to animate the red carpet for the VIP gala opening of Capital Partners' luxury Esentai Mall.

Event Statistics:

Over 1000 VIPs headed by supermodel Eva Herzigova and the CEOs of leading global fashion brands including Sachs Fifth Avenue, Louis Vuitton and Burberry attended the grand opening of the Esentai Mall – a luxury new retail offering in Almaty, Kazakhstan. Worldwide print and broadcast media coverage was secured.

Outcome:

NEWSUBSTANCE designed and delivered a Cloud assembled from over 300 1m, helium filled weather balloons. Floating high above the guests it provided scale and drama as it flew along the red carpet animating guest arrival. Suspended beneath in a swivel harness our aerialist executed a dazzling series of spins and turns, floating down into the crowd before soaring to heights of 25m.

In concert with the Cloud our troupe of sparkling stilt walkers executed ambulatory choreography mixing and interacting with guests. Towering over them our stilted performers ensured the steady flow of guests arriving on the red carpet.

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