Client: International Entertainment Corporation
We were tasked by Group Partners IEC with creative and logistical support in the development and delivery of Rod Stewart's only concert in the north of England – Elland Road, home of Leeds United FC.
Rod's only concert in the north of England in 2011 and enjoyed by over 18,000 people from across the region. Helped to position Leeds United as a premier entertainment destination.
NEWSUBSTANCE oversaw the multi-agency production, load-in/out, build and backline for Rod Stewart reporting directly to IEC and working with TAO Productions.