Rod Stewart Live at Elland Road

Client: International Entertainment Corporation


We were tasked by Group Partners IEC with creative and logistical support in the development and delivery of Rod Stewart's only concert in the north of England – Elland Road, home of Leeds United FC.

Event Statistics:

Rod's only concert in the north of England in 2011 and enjoyed by over 18,000 people from across the region. Helped to position Leeds United as a premier entertainment destination.


NEWSUBSTANCE oversaw the multi-agency production, load-in/out, build and backline for Rod Stewart reporting directly to IEC and working with TAO Productions.