Doja Cat, Coachella
Doja Cat, Coachella — Captivating the mainstage with an electrifying alter-ego.
- Project Type: Stage
- CLIENT: Doja Cat
- LOCATION: California, USA
- Year: 2024
Commission
We had already been working with Coachella for five consecutive years when Doja Cat was preparing to captivate the mainstage with an iconic headline performance in 2024. Our brief was to work with Silent House to ensure Doja’s set would make history.
Response
Coachella’s mainstage is the beating heart of the festival, and we knew our debut on this central platform had to be unforgettable.
We worked closely with Doja, her Creative Director and the wider team to create a powerful alter-ego: a giant, hyper-realistic Tyrannosaurus-rex skeleton. Puppeteered by onstage performers, the dinosaur stalked Doja across the stage – elevating her aesthetic with electrifying intensity.
From the dinosaur’s powerful movement and artful construction to the way it connected with Doja’s costume, every element was carefully crafted to deliver a physical spectacle with headliner energy.
It was like nothing we have done before – a challenge from a scenic, puppeting, engineering and creative point of view. ”Stuart Fairhurst Design Director, NEWSUBSTANCE
Press
