Fifa World Cup Clock
Fifa World Cup Clock — Showcasing seamless simplicity with a timeless symbol of innovation.
- Project Type: Icon
- CLIENT: Imagination
- LOCATION: Doha, Qatar
- Year: 2023
Commission
We combined ingenuity and innovation to develop and design a seamless spectacle for the 2022 Fifa World Cup in Qatar. Working closely with Imagination, our creation would drive global anticipation and engagement for our end client – the Supreme Committee of Qatar.
Response
We brought to life Qatar’s future vision with a seamless, infinity-loop-encased hourglass clock. Through a careful balance of creativity and process, we worked tirelessly to overcome complex obstacles and create something beautifully simple.
The hourglass was the largest of its kind. It not only captured the countdown to the World Cup, but also displayed social content and live feeds from the matches, reflecting the global mood of fans, players and the nation as a whole.
As audiences across the world came together to watch the games, our structure represented the sentiment of innovation, the physicality of being united in time and the limitless possibilities of a global community.
