The Outcome

The Download Dog was formed from multiple sections of both CNC’d and hand sculpted polystyrene within which a structural metal skeleton was embedded in addition to a free standing aluminium truss support. The sections were then plastic coated to give further structural integrity before being scenically finished to a cinematic standard. A large, curved aperture at the rear of its neck allowed public egress with a prescribed channel offering festivalgoers a route through to the Dogs mouth to be photographed within its giant jaws.

The sheer size of the Dog meant it broke and shipped in two 40ft trucks arriving to site in 12 sections that were bolted and pieced together across a one day build. Recessed into the eye sockets were six LED floods providing a punchy 4000 lumens per unit to create piecing red eye balls glaring out onto the main arena. Standing 6.5m high to the top of his ears the Download Dog was a bold commission by Festival Republic and Live Nation, providing a compelling and immersive realisation of the iconic festival emblem.