SPECTRA

SPECTRA — Channelling light and landscape to create a Coachella icon.

Project Type: Icon
CLIENT: Coachella
LOCATION: Los Angeles, USA
Year: 2018-Present

Commission

In 2018, Coachella commissioned us to transfix thousands with a perspective-shifting installation. As one of six studios selected for this exclusive art programme, we were inspired by the Valley’s spectacular sunrises and sunsets to deliver the festival’s future icon.

Response

Starting with a completely blank canvas, we created SPECTRA, a towering pavilion of light exploring the symbiotic relationship between light and landscape.

Inspired by Palm Springs’ breathtaking twilight, SPECTRA elevates festival goers’ perspective above miles of flat desert, taking them on a journey inside the sunset.

Surrounded by a haven of panoramic views, soaring emotions and refracted colour, guests ascend the spiral structure to an observation deck. Here, they can absorb the awe-inspiring location and experience the spirit of the festival in new ways.

SPECTRA embodies the essence of Coachella, and has now become a permanent feature of the festival. Sometimes blending with the sky, sometimes standing out vividly against it, the pavilion is an iconic beacon of light – representing the power of arts, illumination and perspective.

This multi-award-winning project has also transitioned to the digital world, with SPECTRA featuring in Coachella’s documentary as well as in partnerships with Meta, Fortnite, Minecraft and Family Guy.