NEWSUBSTANCE produce Fearless Jockey statue for Paddy Power

NEWSUBSTANCE are proud to have been commissioned by Paddy Power to produce the 25ft statue of Rachael Blackmore at Cheltenham to celebrate the start of the Festival – one of the only elite events where men and women compete as equals.

Today saw Paddy Power unveil the 7.5m statue entitled ‘Fearless Jockey’ at the Cheltenham Festival. Based on a 3D body scan of leading rider Rachael Blackmore, using 181 strategically positioned DSLR cameras to capture more than 2,000 images of her frame from all angles, the statue is an emblem for female jockeys in general – its name is a hat tip to the iconic ‘Fearless Girl’ of New York.

The sculpture has an internal steel frame (this alone took two weeks to weld) and was machined from rigid polyurethane using a robotic arm, and weighs about 300kg. The inscription etched into the plinth at her feet aims to remind racegoers and jockeys of one simple fact: “Some jockeys have big balls. Others are just great jockeys.”

Patrick O’Mahony, NEWSUBSTANCE’s Creative Director said, “It was pleasure to collaborate with Paddy Power again. Following our ‘Oprah For President’ activation last summer we relished the opportunity to mischief make again. They are a great client with a clear vision and really supportive throughout the creative process.”

.”The ‘Fearless Jockey’ statue will form part of a wider campaign by Paddy Power to celebrate and encourage gender equality in racing, the sport of kings – and queens.

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