Client: The Production Office / Kim Gavin
NEWSUBSTANCE were invited by the creative team (Production Manager Chris Vaughan and Creative Director Kim Gavin) responsible for Take That's Progress Live 2011 to work with them on the realisation and execution of a section of the show's creative.
Take That's biggest tour to date breaking all previous records for ticket sales and the first time they have toured together as a five-piece since 1995.
Working closely with Kim Gavin NEWSUBSTANCE devised an ariel sequence that realised the iconic Progress album cover. With water pouring down the walls, this complicated, visual replication acted as the touch point for the emergence of all five members of the band on stage and the introduction of their hit 'Flood'.